Michael Gross offers a solid track record in business development and marketing, with over 15 years experience spanning multiple industries. He has the proven ability to generate revenue and increase awareness through creative marketing and partner programs. He’s often called on as a subject matter expert in the areas of Customer Relationship Management (CRM), Business Intelligence, and ERP strategy. His expertise includes:

• Product and Field Marketing
• Demand Creation
• Customer Loyalty and Acquisition
• Channel and Account Management
• Partner Development
• Public Relations

By blending creative marketing with a strong partner background, Michael Gross is able to drive thought leadership from a branding perspective, while driving top line revenue. Having worked with such companies as Oracle, EDS, Sun, and Microsoft, his programs have resulted in tens of millions of dollars in incremental revenue.

Several representative accomplishments include:

• Product Strategy and Marketing - Led and participated in the launch of three product lines and re-branding of two corporate identities, significantly raising market awareness and incremental revenue.
• Branding - Strategic planning and development of new industry verticals, providing new strategic direction for the company, new revenue streams, and expanding the customer base.
• Partner Development - Successfully achieved new joint sales partnerships with top-tier software and consulting firms, resulting in new top-line revenue of more than $10 million.

Industry Experience
Mr. Gross’ industry experience includes both the Enterprise and Small-to-Medium Business (SMB) markets. He has a depth of experience in selling and marketing to these two very diverse customer segments, making him uniquely qualified to understand the purchasing dynamics of each audience.

His marketing and sales skills span multiple industries including: high technology, public sector, telecommunications, software, professional services, and financial services.